Women's Sport MARKET News
GIGA Market provides comprehensive coverage of the women's sports business ecosystem including venture capital investments, franchise valuations, media rights deals, sponsorship partnerships, league expansions, private equity involvement, and emerging commercial opportunities across the global women's sports industry.
Brands turn to emerging women’s sports leagues to reach young digital natives
New women’s pro leagues in softball, lacrosse, and baseball are drawing brands looking to reach younger fans where they already live. The piece highlights early momentum across Athletes Unlimited’s AUSL, the Maybelline Women’s Lacrosse League, and the Women’s Professional Baseball League as sponsorship interest accelerates.
Professional Women’s Hockey: A League Positioned For The Modern Media Landscape
Forbes examines how the Professional Women’s Hockey League is leveraging live games, streaming demand, and a fragmented media ecosystem to establish itself as a compelling property for modern broadcasters and advertisers.
Chase backs women’s volleyball with LOVB deal
Chase has signed on as a founding partner of League One Volleyball, reinforcing growing brand confidence in women’s volleyball as LOVB builds a new professional platform and expands commercial investment in the sport.