GIGA Insights
GIGA Insights
GIGA Insights delivers strategic context for business of Women's Sports - spotlighting market developments and offering expert perspectives on sports, media, tech, and fan dynamics shaping the future and informing the strategy behind what's next - with official GIGA updates and announcements.
GIGA Market
Key developments, market moves, and milestone moments across the women's sports landscape
GIGA Perspectives
Strategic analysis & perspectives on forces shaping sport, media, data-tech, and fan economics
GIGA Gameplan
Central hub for official GIGA news, announcements, press & media updates, and latest headlines
Featured Article
Investing in women athletes could be a game-changer for brands
Unlike the limit, the perfect women's sports brand marketing strategy does exist — at least according to Parity, who released its latest research report yesterday about the business of women's sports.
Latest GIGA Market Stories
Featured Perspective
GIGA: building the future and bridging the Women's Gymnastics gap
The striking paradox: record NCAA & Olympic audiences but no pro-level ecosystem to support commercial growth...
Read Full ArticleGIGA Gameplan Highlights
Why GIGA? The Most Watched Olympic Sport has No Pro League
We see the problem to solve, and it's this: the best athletes competing in the most watched Olympic sport can't monetize on the field of play.
GIGA: Inventing the Next Era for Women's Gymnastics
GIGA is building the world's first Women's Gymnastics Pro League platform - designed to bridge the gymnastics gap.
Now is the time: Women's Sports are booming, but Women's Gymnastics is a wide open lane
Massive global fandom and record NCAA audiences, but no pro league to support growth of the sport at a commercial level.
Explore GIGA Front Row
Your Front Row seat to finding all things gymnastics. Discover where to watch notable 2025 WAG competitions on the US & FIG calendars, catch streaming replays of events, browse GIGA's picks for must-see gymnastics centric documentaries, and find GIGA's selection of standout podcasts across the world of women's gymnastics.
Never miss another big gymnastics moment.