GIGA Insights
Using key learnings to map the Women's Gymnastics opportunity - and why it represents the most glaring (and promising) gap in women's pro sports
Booming Women's Sports Economy
A Wide-Open Lane in Women's Gymnastics
Sport's Untapped Global Fandom
Women's Gymnastics: the unrealized commercial market
41.5M US TV viewers
2024 Paris Olympics on NBC platforms
Top NIL Sport
Highest NIL earnings for female gymnast
NBC's #1 Sport
Most primetime hours of any Olympic Sport
Record NCAA audiences
ESPN TV viewership, including 57% women
WHY NOW?
No Pro-level System for #1 Olympic Sport
- Most watched Olympic sport
- Record-breaking NCAA audiences
- Huge global fandom
- No pro league system
- Limited athlete options post-NCAA, Olympics
- Sport's commercial market remains untapped
THE
COMMERCIAL
OPPORTUNITY
Why Women's Gymnastics and Why Now
Women's Gymnastics ranks as the top Olympic sport with record-breaking NCAA audiences; however, the sport still lacks a pro league to meet rising fan demand, extend athlete careers, and unlock sustained commercial growth. GIGA is here to change that. The athletes are ready. The audience is waiting. The opportunity is real. And we're tracking the market trends that prove it.
2024 Paris Olympics on NBC platforms
Highest NIL earnings for female gymnast
Most primetime hours of any Olympic Sport
ESPN TV viewership, including 57% women
Now is the Time - Market Context
Booming Women's Sports Economy
- Record growth and skyrocketing valuations
- Outsized early-stage investor returns
- Female athletes gaining mainstream visibility & cultural influence
Women's Gymnastics
A Wide-Open Lane
- Most watched Olympic sport, with massive global fandom
- Record NCAA audiences & deep talent pipeline
- New NIL monetization models but zero pro infrastructure
Sport's Untapped Global Fandom
- 200M+ global fans, 76% want more TV & media coverage
- Visually spectacular short form content
- Social/streaming ready, attractive to younger audiences
Gymnastics represents the most glaring – and promising – gap in Women's Sports
Women's Gymnastics delivered the largest TV audiences of Paris 2024. The sport accounted for all four of the most watched days of the Games. NBC's coverage of Day 1 qualifications drew 41.5M US viewers, the single largest audience of the Summer Olympics.
Women's NCAA Gymnastics TV viewership has surged 2019-2025, particularly with NIL attracting Olympians (and their fans) to NCAA; ESPN has seen year over year record shattering audiences. In 2025, female fans accounted for 57% of NCAA finals viewership – nearly double ESPN's norm.
Female gymnasts lead all women's sports in average NIL transaction value, with LSU's Livvy Dunne as the only woman in NIL's top 10 and #1 NIL female athlete
NBC airs more primetime women's gymnastics than any other men's or women's sport during Olympics, proving network confidence in audience demand
GIGA Gameplan Highlights
Why GIGA? The Most Watched Olympic Sport has No Pro League
We see the problem to solve, and it's this: the best athletes competing in the most watched Olympic sport can't monetize on the field of play.
GIGA: Inventing the Next Era for Women's Gymnastics
GIGA is building the world's first Women's Gymnastics Pro League platform - designed to bridge the gymnastics gap.
Now is the time: Women's Sports are booming, but Women's Gymnastics is a wide open lane
Massive global fandom and record NCAA audiences, but no pro league to support growth of the sport at a commercial level.