GIGA Insights | Women's Gymnastics Market Intelligence, Athlete Economy and Commercial Data

GIGA Insights

Using key learnings to map the business case for Women's Gymnastics - and why it represents the most compelling, under-leveraged commercial opportunity in women's sports today

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Three-time Olympian Becky Downie performs a floor exercise routine in artistic gymnastics. — Photo: John Cheng

Booming Women's Sports Economy

A Wide-Open Lane in Women's Gymnastics

Sport's Untapped Global Fandom

Women's Gymnastics: the unrealized commercial market

41.5M US TV viewers

2024 Paris Olympics on NBC platforms

Top NIL Sport

Highest NIL earnings for female gymnast

NBC's #1 Sport

Most primetime hours of any Olympic Sport

Record NCAA audiences

ESPN TV viewership, including 57% women

WHY NOW?
No Pro-level System for #1 Olympic Sport

Most watched Olympic sport
Record-breaking NCAA audiences
Huge global fandom

No pro league system
Limited athlete options post-NCAA, Olympics
Sport's commercial market remains untapped

Four-time Olympian Ellie Black performs on the balance beam in artistic gymnastics. — Photo: John Cheng

GIGA Insights - Women's Gymnastics Market Intelligence

THE
COMMERCIAL
OPPORTUNITY

Why Women's Gymnastics and Why Now

Women's Gymnastics ranks as the top Olympic sport with record-breaking NCAA audiences; however, the sport still lacks a pro league to meet rising fan demand, extend athlete careers, and unlock sustained commercial growth. GIGA is here to change that. The athletes are ready. The audience is waiting. The opportunity is real. And we're tracking the market trends that prove it.

41.5M US TV viewers

2024 Paris Olympics on NBC platforms

Top NIL Sport

Highest NIL earnings for female gymnast

NBC's #1 Sport

Most primetime hours of any Olympic Sport

Record NCAA audiences

ESPN TV viewership, including 57% women

Now is the Time - Market Context

Booming Women's Sports Economy

Record growth and skyrocketing valuations
Outsized early-stage investor returns
Female athletes gaining mainstream visibility & cultural influence

Women's Gymnastics
A Wide-Open Lane

Most watched Olympic sport, with massive global fandom
Record NCAA audiences & deep talent pipeline
New NIL monetization models but zero pro infrastructure

Sport's Untapped Global Fandom

200M+ global fans, 76% want more TV & media coverage
Visually spectacular short form content
Social/streaming ready, attractive to younger audiences

Gymnastics represents the most glaring – and promising – gap in Women's Sports

Women's Gymnastics Is The #1 Olympic Sport

Women's Gymnastics delivered the largest TV audiences of Paris 2024. The sport accounted for all four of the most watched days of the Games. NBC's coverage of Day 1 qualifications drew 41.5M US viewers, the single largest audience of the Summer Olympics.

Record NCAA TV Audience Growth

Women's NCAA Gymnastics TV viewership has surged 2019-2025, particularly with NIL attracting Olympians (and their fans) to NCAA; ESPN has seen year over year record shattering audiences. In 2025, female fans accounted for 57% of NCAA finals viewership – nearly double ESPN's norm.

NCAA gymnasts see higher NIL deal value

Female gymnasts lead all women's sports in average NIL transaction value, with LSU's Livvy Dunne as the only woman in NIL's top 10 and #1 NIL female athlete

Women's Gymnastics sees most NBC primetime