GIGA Analytic Insights
WOMEN'S
GYMNASTICS:
THE
COMMERCIAL
OPPORTUNITY
Data-driven insights revealing the untapped potential in women's gymnastics
Why Women's Gymnastics and Why Now
Women's Gymnastics ranks as the top Olympic sport with record-breaking NCAA audiences; however, the sport still lacks a pro league to meet rising fan demand, extend athlete careers, and unlock sustained commercial growth. GIGA is here to change that. The athletes are ready. The audience is waiting. The opportunity is real. And we're tracking the market trends that prove it.
2024 Paris Olympics on NBC platforms
Highest NIL earnings for female gymnast
Most primetime hours of any Olympic Sport
ESPN TV viewership, including 57% women
GIGA INSIGHTS
Delivering strategic context and expert analytic insights on the changing women's sports landscape, why women's gymnastics represents the most glaring (and promising) gap in women's pro sports, and the strategy behind what's next - with official GIGA updates and announcements.
GIGA Insights
Data-driven insights revealing the commercial opportunity and untapped potential for women's gymnastics
GIGA Perspectives
Strategic analysis & perspectives on forces shaping sport, media, data-tech, and fan economics
GIGA Gameplan
Central hub for official GIGA news, announcements, press & media updates, and latest headlines
The GIGA Opportunity - Market Context
Booming Women's Sports Economy
- Record growth and skyrocketing valuations
- Outsized early-stage investor returns
- Female athletes gaining mainstream visibility & cultural influence
Women's Gymnastics
A Wide-Open Lane
- Most watched Olympic sport, with massive global fandom
- Record NCAA audiences & deep talent pipeline
- New NIL monetization models but zero pro infrastructure
Sport's Untapped Global Fandom
- 200M+ global fans, 76% want more TV & media coverage
- Visually spectacular short form content
- Social/streaming ready, attractive to younger audiences
Gymnastics represents the most glaring – and promising – gap in Women's Sports
Women's Gymnastics delivered the largest TV audiences of Paris 2024. The sport accounted for all four of the most watched days of the Games. NBC's coverage of Day 1 qualifications drew 41.5M US viewers, the single largest audience of the Summer Olympics.
Women's NCAA Gymnastics TV viewership has surged 2019-2025, particularly with NIL attracting Olympians (and their fans) to NCAA; ESPN has seen year over year record shattering audiences. In 2025, female fans accounted for 57% of NCAA finals viewership – nearly double ESPN's norm.
Female gymnasts lead all women's sports in average NIL transaction value, with LSU's Livvy Dunne as the only woman in NIL's top 10 and #1 NIL female athlete
NBC airs more primetime women's gymnastics than any other men's or women's sport during Olympics, proving network confidence in audience demand
Featured Perspective
Decades of Under-valuation for Women's Sports Giving Way to New Growth Era
A closer look at how decades of underinvestment and limited visibility are driving today's ROI surge in women's sports: Women's sports have long been undervalued. For decades, these properties were underrepresented in media, mismeasured by legacy systems, and undercapitalized despite strong fan engagement. While audiences continued to grow, commercial infrastructure and valuation models lagged, leaving assets priced well below their long-term potential.
GIGA Gameplan Highlights
Why GIGA? The Most Watched Olympic Sport has No Pro League
We see the problem to solve, and it's this: the best athletes competing in the most watched Olympic sport can't monetize on the field of play.
GIGA: Inventing the Next Era for Women's Gymnastics
GIGA is building the world's first Women's Gymnastics Pro League platform - designed to bridge the gymnastics gap.
Now is the time: Women's Sports are booming, but Women's Gymnastics is a wide open lane
Massive global fandom and record NCAA audiences, but no pro league to support growth of the sport at a commercial level.