Women's Gymnastics:
The Commercial Opportunity
Women's Gymnastics, the most watched Olympic sport with record 2025 NCAA audiences, still has no pro-level system
Despite record-breaking Olympic viewership, historic NCAA TV audience growth, and top-tier NIL earnings, the sport's most accomplished athletes still have no pro league, no prize money circuit, and no professional runway beyond amateur levels.
Our analysis reveals the market signals, untapped revenue streams, and why a new Professional Women's Gymnastics League represents the most glaring (and promising) gap in women's sports.
Gymnastics Is The Most Popular Olympic Sport Among US TV Audiences
US TV audiences rank Women's Gymnastics the #1 sport they are most interested in watching during the Summer Olympic Games. (Source: Statista)
During Paris 2024, Simone Biles was the most followed Team USA Olympian
Gymnastics attracts underserved, highly engaged global fans
Female gymnastics see higher NIL deal value vs. other NCAA athletes
LSU Gymnast Livvy Dunne Is The Only Woman Athlete To Hit NIL's List Of Top 3 Highest Paid NCAA Athletes
The NIL list of top earning athletes competing NCAA is predominantly populated by men playing football and basketball. LSU gymnast Livvy Dunne is the only woman to crack NIL's top 10, hitting #2 in September 2024, and currently ranks #9 for all-time top NCAA NIL earners following NIL's 4th year. (Sources: Bleacher Report, On3, Opendorse)
During Paris, Simone Biles was the 2nd most discussed Olympian on Twitch chat - primarily male, non-gymnastics fans
