Breaking Down The Future Of Women's Sports
We decode key trends shaping the pro sports landscape & business of women's sports - spanning funding, investments, and media deals to franchise expansions, emerging leagues, and new teams.
Gymnastics Is the #1 Sport Among Brazilian Women
IBOPE Repucom's 2026 study puts gymnastics first among connected Brazilian women, with 72% identifying as fans—highlighting the sport's commercial opportunity.
Read Perspective →Featured Perspectives
Decades of Undervaluation for Women's Sports Giving Way to New Growth Era
A closer look at how decades of underinvestment and limited visibility are driving today's ROI surge in women's sports.
Read Perspective →Tennis Pay Parity: An Exception That Proves The Rule
What women's sports can learn from tennis's uneven gains, where major-event prize parity coexists with wider commercial and structural gaps.
Read Perspective →The WNBA's $250M Expansion Teams: A Market Milestone Below True Value
The WNBA's reported $250 million expansion fees represent a major market milestone while raising a larger question about the category's true long-term value.
Read Perspective →Why Professional Gymnastics Is The Ultimate Women's Sports Opportunity
Women's gymnastics combines Olympic-scale television demand, athlete star power, NCAA momentum and commercial reach with a major gap in professional infrastructure.
Read Perspective →The Economic Case For Women's Sports TV Rights
A look at the audience, advertising and market dynamics reshaping the economics of women's sports television rights.
Read Perspective →Women's Sports TV AD Outcomes: A New Benchmark
EDO's 2025 Women's Sports Outcomes Report provides new evidence on consumer engagement generated by advertising within women's sports television.
Read Perspective →Last updated: October 2, 2026