GIGA Perspectives
Breaking Down The Future Of Women's Sports
Market analysis, strategic context, and expert perspectives on the business of women's sports – spanning funding, investments, and media deals to emerging leagues, new teams, and franchise expansions; we decode key trends shaping the pro sports landscape.
Decades of Undervaluation for Women's Sports Giving Way to New Growth Era
A closer look at how decades of underinvestment and limited visibility are driving today's ROI surge in women's sports: Women's sports have long been undervalued. For decades, these properties were underrepresented in media, mismeasured by legacy systems, and undercapitalized despite strong fan engagement.
Tennis Pay Parity: An Exception That Proves The Rule
What Women's Sports Can Learn from Tennis's Uneven Gains: Tennis leads professional sports in gender pay parity, with all four Grand Slams offering equal prize money since 2007. Wimbledon 2025 allocates £3 million to both...
The WNBA's $250M Expansion Teams: A Market Milestone Below True Value
The WNBA's reported $250 million expansion fees for Cleveland, Detroit, and Philadelphia represent a significant milestone but remain below current market valuations. At 28 years old, the WNBA is achieving...
Why Professional Gymnastics Is The Ultimate Women's Sports Opportunity
Women's pro sports hit $1.28 billion in 2024. Women's Pro Gymnastics remains at zero. Classically four years ago, NBC dedicated more primetime hours to women's gymnastics than any other Women's Olympic sport.
The Economic Case For Women's Sports TV Rights
New data from EDO's 2025 Women's Sports Outcomes Report confirms that women's sports television advertising now delivers significantly higher consumer engagement than primetime programming...
Women's Sports TV AD Outcomes: A New Benchmark
New data from EDO's 2025 Women's Sports Outcomes Report confirms that women's sports television advertising now delivers significantly higher consumer engagement than primetime programming...
GIGA Perspectives by CEO Maura Fox
(LinkedIn |
GIGA Team)
About GIGA: A fan-focused women's gymnastics platform to find, follow & watch, featuring comprehensive competition coverage, with event recaps, detailed results, scoring breakdowns, curated news, viewing guides, and more. GIGA delivers coverage, context, and vision while laying the foundation for a new pro team league.