GIGA Perspectives
Data Driven Insights Into the Future of Women's Sports
Deep market analysis, strategic insights, and thought leadership on the evolution of women's professional sports. From funding rounds to franchise expansions, we decode the trends shaping tomorrow's athletic landscape.
The GIGA Opportunity - Market Context
Booming Women's Sports Economy
- Record growth and skyrocketing valuations
- Outsized early-stage investor returns
- Female athletes gaining mainstream visibility & cultural influence
Women's Gymnastics
A Wide-Open Lane
- Most watched Olympic sport, with massive global fandom
- Record NCAA audiences & deep talent pipeline
- New NIL monetization models but zero pro infrastructure
Sport's Untapped Global Fandom
- 200M+ global fans, 76% want more TV & media coverage
- Visually spectacular short form content
- Social/streaming ready, attractive to younger audiences
Featured Insight
Tennis Pay Parity: An Exception that Proves the Rule
What Women's Sports Can Learn from Tennis's Uneven Gains: Tennis leads professional sports in gender pay parity, with all four Grand Slams offering equal prize money since 2007. Wimbledon 2025 allocates £3 million to both men's and women's champions from its record £53.5 million prize pool. Nine of the top 15 highest-paid female athletes globally play tennis.
Read MoreThought Leadership & Analytic Insights
GIGA's Perspective on the strategic context for the business of Women's Sports - spotlighting market developments and offering expert perspectives on sports, media, data-tech, and fan dynamics shaping the future of what's next
The WNBA's $250M Expansion Teams: A Market Milestone Below True Value
The WNBA's reported $250 million expansion fees for Cleveland, Detroit, and Philadelphia represent a significant milestone but remain below current market valuations. At 28 years old, the WNBA is achieving...
Why Professional Gymnastics is the Ultimate Women's Sports Opportunity
Women's pro sports hit $1.88 billion in 2024. Women's Pro Gymnastics remains at zero. Once every four years, NBC dedicates more primetime hours to women's gymnastics than any other men's or women's Olympic sport...
The Economic case for women's sports TV rights
New data from EDO's 2025 Women's Sports Outcomes Report confirms that women's sports television advertising now delivers significantly higher consumer engagement than primetime programming...
Women's Sports TV AD Outcomes: A New Benchmark
New data from EDO's 2025 Women's Sports Outcomes Report confirms that women's sports television advertising now delivers significantly higher consumer engagement than primetime programming...
WOMEN'S GYMNASTICS:
THE COMMERCIAL OPPORTUNITY
Data-driven insights revealing the untapped potential in women's gymnastics
Why Women's Gymnastics and Why Now
Women's Gymnastics ranks as the top Olympic sport with record-breaking NCAA audiences; however, the sport still lacks a pro league to meet rising fan demand, extend athlete careers, and unlock sustained commercial growth. GIGA is here to change that. The athletes are ready. The audience is waiting. The opportunity is real. And we're tracking the market trends that prove it.
2024 Paris Olympics on NBC platforms
ESPN TV viewership, including 57% women
Highest NIL earnings for female gymnast
Most primetime hours of any Olympic Sport
Women's Gymnastics delivered the largest TV audiences of Paris 2024. The sport accounted for all four of the most watched days of the Games. NBC's coverage of Day 1 qualifications drew 41.5M US viewers, the single largest audience of the Summer Olympics.
Women's NCAA Gymnastics TV viewership has surged 2019-2025, particularly with NIL attracting Olympians (and their fans) to NCAA; ESPN has seen year over year record shattering audiences. In 2025, female fans accounted for 57% of NCAA finals viewership – nearly double ESPN's norm.
Female gymnasts lead all women's sports in average NIL transaction value, with LSU's Livvy Dunne as the only woman in NIL's top 10 and #1 NIL female athlete
NBC airs more primetime women's gymnastics than any other men's or women's sport during Olympics, proving network confidence in audience demand