Women's pro sports hit $1.88 billion in 2024. Women's Pro Gymnastics remains at zero.
Once every four years, NBC dedicates more primetime hours to women's gymnastics than any other men's or women's Olympic sport. Then, after dominating mainstream TV, athletes vanish — with no prize money circuit, pro league, or sustainable means to monetize global popularity on the field of play, i.e., competition floor. While women's sports revenue exploded 400% between 2021-2024, the commercial opportunity for gymnastics remains untapped.
The viewing data tells the story
Olympics and NCAA both prove massive demand. Paris 2024 saw 6 hours, 40 minutes of women's gymnastics in NBC primetime—more than men's athletics (5:59) or women's athletics (5:01), making it NBC's #1 primetime sport in terms of programming hours.
This is not surprising, as women's gymnastics delivered the largest TV audiences in Paris - accounting for all four of the most watched days of the Summer Olympics. NBC's coverage of Day 1 Qualifications drew a massive 41.5 million viewers, the single largest audience of the 2024 Games.
At the college level, the story is equally compelling: NCAA women's gymnastics shattered TV records in 2025 with the most-watched finals in history, drawing 57% female audiences—nearly double ESPN's norm. This surge followed years of growth, with viewership climbing from about 800,000 viewers in 2021 to 1.5 million in 2025.
Yet after dominating on both the national NCAA and global Olympic stages, these athletes graduate into a professional void, while their counterparts in basketball, soccer, volleyball, tennis, and other sports leverage Olympic and college success into lucrative careers.
Market conditions have never been more favorable
NWSL franchises grew 21x in value since 2021. Angel City FC reached a $250 million valuation. The WNBA secured a $2.2 billion media rights deal. Institutional capital is flooding women's sports, recognizing the correction of decades of undervaluation.
Early NIL data revealed gymnastics' commercial potential
In NIL's first year, female gymnasts averaged $7,100 per deal—more than double football players ($3,400) and 4x average athlete deals across sports ($1,700). By 2024, LSU's Livvy Dunne earned an estimated $3.7 million, ranking #1 among female athletes and securing the only woman's spot in NIL's top 10.
This proves gymnastics athletes can build massive commercial value in college. The disconnect? Unlike other sports where college stars transition to professional careers, gymnasts hit a wall. No pathway exists to sustain their earning potential or capitalize on established fan bases.
The infrastructure exists everywhere except gymnastics
Women's basketball has the WNBA and international leagues. Soccer has NWSL and global opportunities. Tennis has the WTA tour. Gymnastics has nothing—despite demonstrating the strongest commercial fundamentals.
At GIGA, we're building the missing infrastructure with modern ownership models and a digital-first strategy tailored to gymnastics' unique strengths and commercial potential. The viewership demand is clear, the viability is proven, and the market timing is ideal.
The opportunity is real, momentum is building, and GIGA is leading the way.