About

Global Impact Gymnastics Alliance

Building the next chapter for gymnastics, with a new professional league, world-class U.S. and international athletes, prize money, team competition, must-see athlete storytelling, live events, exclusive access, behind the scenes content, and much more.

Multimedia and Storytelling Content

World’s First professional league

|| Sport’s best on a global stage

|| Family friendly entertainment

|| Live fan and remote experiences

|| VIP access and social media moments

|| Global live streaming

Inventing a new era for women's gymnastics

GIGA’s origin story stems from a collective passion to address a glaring women's sports gap. Women's gymnastics is the most watched Olympic sport, and the only top women's sport with no existing pro system beyond Olympic or NCAA levels

Amid a rising tide for women's sports, and with NIL changing the game, we see a huge opportunity for gymnastics - college event attendance at all-time highs, TV coverage with unprecedented viewership, huge social media followings for gymnasts, and Paris Olympics just around the corner.

With no professional path forward, these amazing athletes have no opportunities to generate/ maximize earnings on the field of play - despite exciting competitions, highly engaging content across all formats, including live events, short-form clips, athlete stories, social media, and behind the scenes, and a huge global audience wanting access to more.

This is at the heart of GIGA's mission - to build a gymnastics platform from the ground up.

Mission: enable female gymnasts and serve gymnastics fans

The leadership team at Global Impact Gymnastics Alliance is focused on redefining what it means to “turn pro” as an athlete competing gymnastics. Today, a “professional gymnast” generates earnings almost exclusively via endorsement dollars. In the context of women’s sports, despite recent traction, female athletes generate about 1/20 the field of play revenue of their male counterparts. In general, +80% of women’s earnings flow from sponsorships (and 100% for gymnasts), compared with <40% for men. Yet the vast majority of sponsor funding, about 90%, flows to men. This mean female gymnasts are particularly disadvantaged, despite their huge popularity on the global, Olympic, US, and NCAA stage. The GIGA leaders seek to build a pro league and professional path forward that empowers female gymnasts combined with a new platform offering live event streaming, athlete stories, 24/ 7 digital and social engagement, and much more.

The Cofounders:
A dynamic team of game changers

Cofounders Aimee Boorman, Maura Fox, and LaPrise Williams, combine experience and leadership at US, NCAA, World, and Olympic levels, together with deep experience successfully launching TV sports nets, pro sports circuits, and digital TV and streaming media platforms. Through GIGA, the leadership team is focused on activities that enable female athletes, address unmet needs of passionate fans, amplify brand messages to high value audiences, and elevate the sport of gymnastics.

Meet the Team