team
The Cofounding Team
Veterans of gymnastics, TV media, and sports - globally recognized and ideally positioned to build the next chapter for Women’s Gymnastics.
Aimee Boorman
Decorated and globally respected head coach, including 12 years coaching the sport’s all-time greatest, Simone Biles. Collaborative leader with deep technical expertise. Head coach of USA’s gold medal winning teams at World Championships and Rio Olympics. Global coaching roles include the German National team as well as Dutch National team coach at 2020 Tokyo Olympics and 2021 World and European Championships; 3X USAG Coach of the Year and 2016 USOPC Coach of the Year. USA Master of Sport, USAG & FIG Brevet judge. In April 2025, Aimee released her book, ‘The Balance’ about her years with Simone Biles.
Maura Fox, CEO
Executive leader, entrepreneur, and 3X founder; 20+ years building businesses, leading product teams, and driving innovation in sports, cable TV, digital media, and streaming/ OTT. Successfully launched numerous products, platforms, and ventures spanning across multiple business sectors - including pro sports (cycling, skating, tennis), TV sports networks (Sports Channel, FOX Sports, MSG Varsity), cable TV products & services (VOD/ SVOD, DVR, MR-DVR, remote DVR), and streaming media (led cable industry’s 1st ever IPTV trial & early migration of linear TV channel tech transition to all-digital network platform).
Women’s sports trailblazer & strategic advisor, with deep experience on US and world stages; global leadership roles include: international gymnastics team coach & advisor (German National team, Dutch national team), US national team & world team member coach (Ashley Miles), and NCAA Head Coach (Baylor); international governing body trustee (IOC, SVGGA), international & NGB committee member (FIG, PAGU), and US state board member (Texas). Long time club business owner, technical director & head coach (HUGS gymnastics, Dolphin Gymnastics); USA Master of Sport and FIG Brevet judge.
LaPrise Williams
Learn more about the GIGA Gameplan
Visit GIGA Gameplan, the central hub for official GIGA news, announcements, press & media updates, latest headlines, and details related to GIGA's near & longer strategic initiatives. Learn more about GIGA cofounder perspectives & key insights about building GIGA from the ground up.
Why GIGA? The Most Watched Olympic Sport Has No Pro League
We see the problem to solve, and it’s this: the best athletes competing in the most watched Olympic sport can’t monetize on the field of play.
Watch Clip →GIGA: Inventing The Next Era For Women’s Gymnastics
GIGA is building the world’s first Women’s Gymnastics Pro League platform – designed to bridge the gymnastics gap.
Watch Clip →Now is the Time: Women’s Sports Are Booming, But Women’s Gymnastics Is A Wide Open Lane
Massive global fandom and record NCAA audiences, but no pro league to support growth of the sport at a commercial level.
Watch Clip →Advisory Board Members
Gymnastics Advisors
GIGA rules chair, 25+ year head coach and gym owner, NCAA and NAWGJ judging official, and co-founder, CT Gymnastics Hall of Fame
Laurie DeFrancesco
OU Women’s Gymnastics Head Coach, 6x NCAA Team Championship titles – including 2023, 3x NCAA Coach of the Year, and Chair of WCGA Rules Committee
KJ Kindler
USAG high-performance and technical leader; former World Champion, 2008 Olympian, and internationally rated BREVET judging official
Chellsie Memmel
Jessica O’Beirne
Creator/ producer of GymCastic podcast; writer, social influencer, and multimedia journalist, on air talent and expert analyst for sport of gymnastics
Business Advisors
Promotional marketing and sales expert with brand leadership in media and entertainment industries, and prominent management and consulting roles at HBO, TWC, Road Runner, and Comcast
Lauren LoFrisco
Trusted advisor for digital execution, innovation strategy, and process optimization, with management and leadership roles including Gartner, Deloitte, and Amazon
Nicole Perrelle
Branded entertainment and creative services executive with deep expertise in cable, TV, and lifestyle brands, including networks such as HGTV, Travel, In Demand, and Food Network
Trish Scanlon
Entrepreneur and strategic advisor, specializing in start up ventures and investor relations; deep experience delivering customer experience optimization, growth, and stakeholder value
Jen Smith
Legal Counsel, Corporate Matters; deep legal experience and expertise in venture capital, private equity, and emerging growth matters
Ben Wiles
Explore GIGA
GIGA curates the latest Women's Gymnastics news stories, with perspectives on key market developments and why they matter - along with where to watch and how to find events, replays, and top picks in documentaries and podcasts - all in one place.
Featured: "GIGA Elite: Road to Paris 2024"
Featured: "2025 U.S. Classic Preview"
Featured: "GIGA Market: Women's Pro League Tracker"
Featured: "Becky Downie: The Comeback Trailer"
I am beyond excited to hear about GIGA’s new pro league. I hope this means more amazing gymnasts can compete in the sport we love for much longer….
-Trinity Thomas (USA), 4X National Team Member; 3X Pan American Games Medalist; 3X NCAA National Champion; record for most NCAA Perfect 10 scores [28] earned, competing for University of Florida