team
The Cofounding Team
Cofounders Aimee Boorman, Maura Fox, and LaPrise Williams, combine experience and leadership at US, NCAA, World, and Olympic levels, together with deep experience successfully launching TV sports nets, pro sports circuits, and digital TV and streaming media platforms. Through GIGA, the leadership team is focused on activities that enable female athletes, address unmet needs of passionate fans, amplifies brand messages to high value audiences, and elevates the sport of gymnastics.
Aimee Boorman
Cofounder and Chief Events Officer
Decorated and globally respected head coach, including 12 years coaching the sport’s all-time greatest, Simone Biles. Collaborative leader with deep technical expertise. Head coach of USA’s Rio Olympic and World Championship gold medal teams. Dutch National team coach at 2020 Tokyo Olympics as well as 2021 World and European Championships; 3X USAG Coach of the Year and 2016 USOPC Coach of the Year. USAG Master of Sport; FIG & USAG judge; author.
Cofounder and Chief Executive Officer
Maura Fox
Entrepreneur and executive leader with 20+ years in sports, media, technology and entertainment. Long career delivering innovation for cable TV, data tech, and OTT platforms, and successfully launching new products, services, and start ups. Early career includes Summer Olympic TV broadcast coverage, start up launches for pro-cycling and senior tennis, and regional sports net launch of national network brand. Later, led cable TV’s 1st ever IPTV trial and industry leading launches of VOD, SVOD, DVR, and remote DVR services; more recently, led tech transition of linear TV sports channel to all-digital network, product strategy for start up of first-of-its-kind TV data-analytics using census-based data lake-house, and product strategy for $2B IT end user firm.
LaPrise Williams
Cofounder and Chief Sports Engagement Officer
Engagement specialist, business owner, St Vincent and the Grenadines Gymnastics Association (SVGGA) technical director, and women’s sports trailblazer on international stage; Head Coach Baylor University Acrobatics and Tumbling 2011-2014, Co-owner/head coach HUGS gymnastics, Owner/director Dolphin Gymnastics; Coach of USA world gymnastics team member, Ashley Miles; Coach of USA national team members, USA Master of Sport; Texas State Board Member (former), FIG/PAGU committee member 2019, FIG Brevet judge; SVGGA Olympic Committee Board of Trustee member; Coaching consultant Dutch National and Developmental Teams 2020.
Advisor Board Members
Gymnastics Experts
GIGA rules chair, 25+ year head coach and gym owner, NCAA and NAWGJ judging official, and co-founder, CT Gymnastics Hall of Fame
Laurie DeFrancesco
OU Women’s Gymnastics Head Coach, 6x NCAA Team Championship titles – including 2023, 3x NCAA Coach of the Year, and Chair of WCGA Rules Committee
KJ Kindler
USAG high-performance and technical leader; former World Champion, 2008 Olympian, and internationally rated BREVET judging official
Chellsie Memmel
Jessica O’Beirne
Creator/ producer of GymCastic podcast; writer, social influencer, and multimedia journalist, on air talent and expert analyst for sport of gymnastics
Business Leaders
Promotional marketing and sales expert with brand leadership in media and entertainment industries, and prominent management and consulting roles at HBO, TWC, Road Runner, and Comcast
Lauren LoFrisco
Trusted advisor for digital execution, innovation strategy, and process optimization, with management and leadership roles including Gartner, Deloitte, and Amazon
Nicole Perrelle
Branded entertainment and creative services executive with deep expertise in cable, TV, and lifestyle brands, including networks such as HGTV, Travel, In Demand, and Food Network
Trish Scanlon
Entrepreneur and strategic advisor, specializing in start up ventures and investor relations; deep experience delivering customer experience optimization, growth, and stakeholder value
Jen Smith
Legal Counsel, Corporate Matters; deep legal experience and expertise in venture capital, private equity, and emerging growth matters
Ben Wiles
I’m overly excited for GIGA – a revolutionary step for the sport. This opportunity gives high-level gymnasts the platform to monetize their craft – something they have been perfecting since they were just able to walk. To finally see positive change in our sport is exuberating, and it provides inspiration and hope for the next generation.
Nia Dennis (USA) - 4X National Team Member; NCAA National Champion and All-American at UCLA
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