Women's Gymnastics:
The Commercial Opportunity
Data-driven insights revealing the untapped potential in women's gymnastics
Record NCAA TV audiences and growth
Women's NCAA Gymnastics TV viewership has surged 2019-2025, particularly with NIL attracting Olympians (and their fans) to NCAA; ESPN has seen year over year record shattering audiences. In 2025, female fans accounted for 57% of NCAA finals viewership – nearly double ESPN's norm. (Sources: ESPN, Sports Media Watch)
Women's NCAA Gymnastics generates 13X revenue vs. Men's teams
Women's college gymnastics generates more than 13 times the revenue of men's college gymnastics, with record NCAA audiences making the 2024-2025 season the most watched in history. (Source: NCAA Gender Equity Review, Phase II)
Surging viewership for Women's Gymnastics translates to greater TV ad effectiveness and ROI
Women's sports TV viewership continues to climb, fueled in part by NCAA sports. In 2024, given powerful fan engagement, women's sports ad effectiveness achieved 40% greater impact vs. average primetime TV ads (measured via associated spikes in sales, brand searches, site visits, etc.). Notably, Women's NCAA Gymnastics ad effectiveness grew an astonishing 73% from 2022-2024. (Source: Edo)
LSU gymnast Livvy Dunne is the only woman athlete to hit NIL's list of top 3 highest paid NCAA athletes
The NIL list of top earning athletes competing NCAA is predominantly populated by men playing football and basketball. LSU gymnast Livvy Dunne is the only woman to crack NIL's top 10, hitting #2 in September 2024, and currently ranks #9 for all-time top NCAA NIL earners following NIL's 4th year. (Sources: Bleacher Report, On3, Opendorse)