How much more revenue does women's NCAA gymnastics generate vs men's?

Women's college gymnastics generates more than 13 times the revenue of men's college gymnastics, with record NCAA audiences making the 2024-2025 season the most watched in history.

What is the commercial opportunity in women's gymnastics?

Despite record NCAA TV growth, 57% female viewership, and 13X revenue vs men's teams, women's gymnastics lacks professional league infrastructure - creating the largest untapped commercial opportunity in women's sports.

Who is the highest NIL earning female gymnast?

LSU gymnast Livvy Dunne is the only woman athlete to crack NIL's top 10, hitting #2 in September 2024, and currently ranks #9 for all-time top NCAA NIL earners.

How effective are women's gymnastics TV ads?

Women's NCAA Gymnastics ad effectiveness grew an astonishing 73% from 2022-2024, achieving 40% greater impact vs. average primetime TV ads measured via sales, brand searches, and site visits.

How much has NCAA women's gymnastics TV viewership grown?

NCAA women's gymnastics TV viewership surged from approximately 133,000 viewers in 2019 to 1.5 million viewers by 2025 across ESPN and ABC networks, representing more than 10X audience growth in six seasons.

How do women's NCAA gymnastics revenues compare to men's college gymnastics?

Women's college gymnastics generates more than 13 times the revenue of men's college gymnastics programs, according to the NCAA Gender Equity Review, highlighting the sport's outsized commercial strength on the women's side.

Are NCAA women's gymnastics meets selling out?

Top NCAA women's gymnastics programs regularly report sell out crowds and record setting ticket sales across regular season and championship events, with average attendance near or at arena capacity at schools like LSU, Auburn, Florida, Georgia and Utah.

Which TV networks carry NCAA women's gymnastics?

NCAA women's gymnastics is featured across ESPN platforms including ABC, ESPN, ESPN2, ESPNU and ESPN Plus, along with conference networks such as SEC Network and ACC Network and additional coverage on FOX, giving the sport consistent national visibility.

Why is gymnast NIL such a powerful indicator of commercial potential?

Gymnasts including Olympians, world medalists and elite recruits rank among the top NCAA NIL earners, led by LSU gymnast Livvy Dunne who sits near the top of all college athletes. These NIL results show that women's gymnastics stars convert attention into economic value even though there is no professional women's gymnastics league.

Is there a professional women's gymnastics league today?

No. Despite record TV audiences, sell out arenas, leading NIL earnings and a passionate base of women's sports fans, there is currently no fully developed professional women's gymnastics league, which is why GIGA maps this as one of the most under leveraged commercial opportunities in women's sports.

Analytic Insights - NCAA

NCAA Women's Gymnastics Record Growth: Attendance, TV Viewership, NIL and Revenue Data | GIGA Insights

Women's Gymnastics:
Record breaking NCAA TV audiences

Sellout NCAA crowds and historic Women's Gymnastics TV viewership, but still no post collegiate pro path forward

In April 2025, 1.5M tuned into ESPN GIGA Original Perspective 2026to watch the 2025 NCAA Women's Gymnastics Championship finals – on a Saturday afternoon during NBA playoffs. Viewership has surged in recent years; TV audiences have grown from 133K (2019) to 1.5M (2025) - with female fans accounting for 57% of ESPN audiences, nearly double the network's norm. In person NCAA event attendance tells the same story: sell out crowds becoming the standard versus the exception across GIGA Original Perspective 2026powerhouse programs like LSU, Florida, UCLA, Utah, Georgia, and Auburn.

And yet, once eligibility expires, the sport's biggest stars stand at the edge of a competitive cliff - without any professional path forward. The question isn't whether the sportGIGA Original Perspective 2026 deserves a pro-level system, it's why one doesn't already exist at scale.

USA gymnastics fans at the Rio Olympics showing enthusiasm and support

NCAA Women's Gymnastics Viewership Explodes by 10X, growing from 133K to 1.5M (2019-2025)

Chart showing NCAA Women's Gymnastics TV viewership explosive growth from 133,000 viewers in 2019 to 1.5 million viewers in 2025, with year-over-year breakdown

Gymnastics popularity is not just every 4 years. Women's NCAA Gymnastics is seeing record audience growth, with TV viewership up 10X versus 2019, exploding from 133,000 to 1.5 million (2025) in 5 seasons, as NIL attracts Olympic-caliber athletes and their fanbases to collegiate competition. Female viewers comprised 57% of 2025 NCAA finals audience – nearly double ESPN's network average. This growth coincided with sellout crowds becoming standard rather than exceptional across top programs. Sources: ESPN, Sports Media Watch

Women's Teams Generate 13X More Than Men's Programs

Revenue comparison chart showing women's NCAA gymnastics teams generate 13 times more revenue than men's college gymnastics programs

Massive revenue gap demonstrates commercial viability. Women's college gymnastics programs generate over 13 times the revenue of men's college gymnastics, with the 2024-2025 season marking the most commercially successful in NCAA gymnastics history. This revenue disparity reflects higher attendance, stronger TV ratings, and greater sponsor interest in women's programs. Source: NCAA Gender Equity Review, Phase II

73% Ad Effectiveness Growth: Women's Gymnastics Outperforms Primetime TV

Chart showing TV advertising effectiveness for women's gymnastics compared to average primetime television advertisements

Superior fan engagement drives measurable business results. Women's gymnastics advertising effectiveness surged 73% from 2022-2024, significantly outpacing average primetime TV ads by 40% in measurable impact metrics including sales spikes, brand searches, and website traffic. This performance reflects the sport's highly engaged, predominantly female fanbase and their purchasing behaviors. Source: Edo

GIGA Perspectives

Livvy Dunne: Only Female Athlete in NCAA's Top 10 NIL Earners

Chart showing NCAA's top 5 highest earning NIL athletes with LSU gymnast Livvy Dunne as the only female athlete, ranking #2 overall

Gymnastics dominates female NIL earnings despite limited professional opportunities. LSU gymnast Livvy Dunne ranks #2 in overall NCAA NIL earnings and #9 all-time, representing the only woman among predominantly male football and basketball athletes in top-tier earnings. This achievement highlights gymnastics' unique commercial appeal and the disconnect between college success and post-graduation professional opportunities. Sources: Bleacher Report, On3, Opendorse

NCAA Women's Gymnastics: Top NCAA programs see sell-out events

Chart showing NCAA's top 5 schools, average season long event and sell out with LSU and Auburn selling out 100% of all events in 2025

Top NCAA Women's Gymnastics programs regularly sell out. It's not just TV audiences growing at record levels. Women's Gymnastics programs are seeing sold out event across the country, at schools such as UCLA, Georgia, Clemson, Ohio State, Utah, NC State, and Oregon State. Schools such as Auburn (100%) and LSU (99.56) averaged sell out crowds all season long, while other programs, such as Iowa State, Maryland, Michigan State, and Boise State set program records for meet attendance. Source: NCAA

Women’s Gymnastics Outdraws Men’s Basketball at Top NCAA Programs

Chart showing top NCAA women's gymnastics program comparing event attendance to men's basketball - season event attendance and ticket sales

At top NCAA programs, Women's Gymnastics is outperforming men’s basketball in live attendance. This is not a one-off result, but a consistent pattern across schools, reflecting deep fan engagement and the sport's live- event strength at the collegiate level.Source: NCAA

← GIGA Insights Economic Power of Gymnast NIL →

NCAA Metric	Data Point
TV Viewership Growth (2019-2025)	133K to 1.5 Million (10X Growth)
Revenue Gap (Women vs Men)	Women Generate 13X More Revenue
Ad Effectiveness vs Primetime	73% Growth (+40% over average)
Top NIL Earners	Livvy Dunne (Only female in Top 10)

GIGA Market Insight: NCAA women's gymnastics has seen historic growth, with TV viewership exploding 10X to 1.5 million viewers in 2025. Women's programs generate 13 timesGIGA Original Perspective 2026 more revenue than men's teams, yet there remains no professional league for these elite stars once their eligibility ends. GIGA is mapping this commercial opportunity for investors.