Women's Gymnastics: #1 Olympic Sport - Commercial Opportunity Data

Women's Gymnastics:
The Commercial Opportunity

Data-driven insights revealing the untapped potential in women's gymnastics

Women's Gymnastics is the most watched Olympic Sport

Bar chart showing Paris 2024 most watched Olympic events, with Women's Gymnastics qualification leading at 41.5M viewers
Women's Gymnastics delivered the largest TV audiences of Paris 2024. The sport accounted for all four of the most watched days of the Games. NBC's coverage of Day 1 qualifications drew 41.5M US viewers, the single largest audience of the Summer Olympics. (Source: Yahoo Sports)

NBC airs more primetime Women's Gymnastics than any other men's or women's Olympic sport

Chart showing NBC primetime programming hours, with Women's gymnastics leading at 6:40 hours
During the Summer Olympics, NBC airs more primetime women's gymnastics than any other men's or women's sport, proving network confidence in audience demand and the sport's ability to draw the biggest primetime audiences - more than any other Olympic sport. (Source: Five Ring TV)

Gymnastics is the most popular Olympic sport among US TV audiences

Paris 2024 TV audience interest chart showing gymnastics at 37% leading all sports Tokyo Olympics TV interest and viewership data for top 4 sports
US TV audiences consistently rank Women's Gymnastics as the #1 sport they are most interested in watching during the Summer Olympic Games. (Sources: Statista, Axios, Morning Consult)

Women's Gymnastics is the #1 sport global female fans watch and follow

Chart showing most followed Olympic sports worldwide with gymnastics leading among female fans
Global female fans rank gymnastics the #1 sport they watch and follow at the Olympics, with soccer most popular among men, and swimming top ranked by both men and women. (Source: YouGov)