Once every four years, NBC dedicates more primetime hours to women's gymnastics than any other men's or women's Olympic sport. Then, after dominating mainstream TV, athletes vanish — with no prize money circuit, pro league, or sustainable means to monetize global popularity on the field of play, i.e., the competition floor. While women's sports revenue exploded 400% between 2021-2024, the commercial opportunity for gymnastics remains untapped.

During Paris 2024, Women's Gymnastics delivered the largest TV audiences in Paris - accounting for all four of the most watched days of the Summer Olympics. NBC's coverage of Day 1 Qualifications drew a massive 41.5 million viewers, the single largest audience of the 2024 Games.

Capitalizing on US TV audience demand, similar to Tokyo 2020, during its Paris 2024 primetime coverage, NBC aired more women's gymnastics than any other men's or women's sport. Clearly, this strategy paid off, as NBC reported record revenue for the 2024 Olympics - in fact, the highest ever in history.

We decode why this represents the ultimate women's sports opportunity, with GIGA's data driven insights that reveal the untapped commercial power of Women's Gymnastics.