GIGA Market - Women's Sports Tracker
GIGA Market - Women's Sports Tracker
Key developments, market moves, and key milestones across the sports landscape
Reframing the conversation around women in TV & sport
Presenter Suzi Perry speaks to Broadcast Sport about TNT Sports’ Reframe The Game initiative and why it’s needed.
Major League Baseball announces investment in new pro softball league
Major League Baseball is purchasing a stake in Athletes Unlimited Softball League (AUSL) as part of its efforts to grow the league ahead of its inaugural season, MLB said in a statement Thursday.
Fox Sports makes history with first U.S. broadcast TV presentation of UEFA Women's EURO 2025™
FOX Sports announces the network’s inaugural and historic presentation of UEFA Women’s EURO 2025™ debuting with 19 games this summer on FOX, the first U.S. English-language TV broadcast.
Report: Nielsen Signs WNBA Deal in Milestone for Women’s Sports
Nielsen has reportedly signed a landmark multiyear agreement with the WNBA and NBA to provide official viewership measurement across linear television and streaming platforms.
The business of women’s basketball – part three: “There’s a huge return on investment”
As media rights and sponsorship revenue soars, SportsPro breaks down the dynamics that are making women’s basketball an increasingly attractive commercial proposition to broadcasters, brands and a growing number of product licensees.
US Bank Named Official Banking and Wealth Management Partner of Premier Lacrosse League and Women's Lacrossed League
The Premier Lacrosse League (PLL) and Women's Lacrosse League (WLL) announced today a multi-year partnership with U.S. Bank, establishing it as the Official Banking and Wealth Management Partner of both leagues.
Actress Anne Hathaway among investors in Red Bull Italy SailGP Team
Actress Anne Hathaway is part of a consortium of investors and sports industry leaders who are joining forces to acquire the Red Bull Italy SailGP Team, the international sailing league announced Tuesday.
Liberty Announce New Strategic Investors
The New York Liberty have added some major new names to their financial roster.
Empower Her Fund leader talks challenges of building a brand for startup team
Last summer, just before Charlotte’s women’s soccer team debuted, controlling owner Dan DiMicco disclosed the addition of a new investor: Empower Her Fund LLC.
‘Catalytic investment’ for Denver NWSL stadium
The Denver City Council on May 12th approved two “catalytic investments” involving the proposed National Women’s Soccer League (NWSL) stadium and the site of the former Park Hill Golf Course in Denver, Colorado (US).
Reddit co-founder Alexis Ohanian buys minority stake in Chelsea women’s team
Entrepreneur and Reddit co-founder Alexis Ohanian has continued his investment into women’s sport by purchasing a minority stake in English soccer club Chelsea FC Women.
Down to Business: Valuations are wild, returns are rocky. But women’s sports teams are in demand
Everyone loves to gawk at the price tags billionaires pay for sports teams: $250 million for Angel City FC; $110 million in expansion fees for the newest NWSL franchise in Denver; and most recently, $26.5 million paid by Alexis Ohanian for an 8 percent stake in Chelsea Women, which values the team at $326 million (£245 million).
How high can they go? What will continue valuation growth in women’s sports
TFor several years now, a steady drumbeat of indicators has made clear the rapid growth of women’s sports. Record viewership and attendance, landmark media deals, NIL success and a growing presence in the cultural zeitgeist. We’re tripping over indicators on a weekly, if not daily, basis.
WNBA Franchises Are the Next Big Sports Investment
The momentum of women’s sports as an asset class is real, and WNBA teams in particular may be the next big moneymaker, according to Kai Cunningham, a former Goldman Sachs banker who created his own venture capital firm to work with athletes before turning 30.
Why women's sports is like investing in small-cap stocks
In the world of investing in women's sports, putting money to work is akin to finding a great small-cap stock.