Women’s Sports TV Ad Outcomes: A New Benchmark
Tennis pay parity, an exception that proves the rule: what Women’s Sports can learn from Tennis’ Uneven Gain. Analysis: gender pay parity in sports, and the commercial upside of an institutional approach to pay parity to overcome long standing, persistent structural limits in sports - including the sport leading the way.
New data from EDO's 2025 Women's Sports Outcomes Report confirms that women's sports television advertising now delivers significantly higher consumer engagement than primetime programming. Ad effectiveness during women's sports broadcasts reached 40% above the primetime average, supported by a 131% increase in viewership and a 56% year-over-year improvement in ad-driven consumer behavior. Read the full analysis → https://gigaprogym.com/perspectives/womens-sports-tv-ad-outcomes-a-new-benchmark