Women’s Sports TV Ad Outcomes: A New Benchmark

GIGA PerspectivesBusiness of Women's SportsSports MarketingAdvertising analyticsMedia PlanningWomen's SportsTV advertising ROI
Written By Maura Fox

New data from EDO's 2025 Women's Sports Outcomes Report confirms that women's sports television advertising now delivers significantly higher consumer engagement than primetime programming. Ad effectiveness during women's sports broadcasts reached 40% above the primetime average, supported by a 131% increase in viewership and a 56% year-over-year improvement in ad-driven consumer behavior. Read the full analysis → https://gigaprogym.com/perspectives/womens-sports-tv-ad-outcomes-a-new-benchmark

Maura Fox

See Linkedin

https://gigaprogym.com/team
Next

TENNIS PAY PARITY: AN EXCEPTION THAT PROVES THE RULE