The WNBA’s $250M Expansion Teams: A Market Milestone Below True Value

GIGA PerspectivesBusiness of Women's SportsWomen's Sports InvestmentWNBA Market AnalysisSports Franchise Valuations
Written By Maura Fox

The WNBA's reported $250 million expansion fees for Cleveland, Detroit, and Philadelphia represent a significant milestone but remain below current market valuations. At 28 years old, the WNBA is achieving higher team valuations than the NBAreached at a similar life stage, despite receiving substantially less media support. This dynamic signals systematic repricing across women's sports and creates investment opportunities in an undervalued growth market.

Read the full analysis → https://gigaprogym.com/perspectives/wnba-milestone-expansion-below-market-value

Maura Fox

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Decades of undervaluation for women’s sports giving way to a new growth era