Decades of undervaluation for women’s sports giving way to a new growth era

For decades, women’s sports have been systemically undervalued. Legacy tracking systems built around mature men’s leagues have failed to capture how engaged women’s sports fans really are, and the associated ROI of this audience engagement. As data, distribution, and demand converge, those gaps are closing—and pricing is catching up globally.

Read the full analysis → https://gigaprogym.com/perspectives/decades-of-womens-sports-undervaluation-giving-way-to-new-growth-era