Decades of undervaluation for women’s sports giving way to a new growth era
After decades of undervaluation, a new growth era emerges for Women’s Sports. After record 2024 revenue, up 400%+ vs. 2021, growth projected to accelerate, as early-stage investors see outsized returns, such as WNBA’s Las Vegas Aces up 145x in 4.3 year period 2021-25. GIGA Perspectives provides market analysis, strategic context, and expert insights on these ROI growth trends.
For decades, women’s sports have been systemically undervalued. Legacy tracking systems built around mature men’s leagues have failed to capture how engaged women’s sports fans really are, and the associated ROI of this audience engagement. As data, distribution, and demand converge, those gaps are closing—and pricing is catching up globally.
Read the full analysis → https://gigaprogym.com/perspectives/decades-of-womens-sports-undervaluation-giving-way-to-new-growth-era
The economic case for women's sports TV rights: Market correction underway, but significant undervaluation persists
The WNBA's record-breaking 2024 season and new $2.2 billion media rights deal signal a market correction underway, but significant undervaluation persists across women's sports properties. Broadcast rights for women's sports remain priced at roughly one-quarter the rate of comparable men's properties when measured by cost per engaged fan per game day, even as viewership demonstrates sustained audience growth.
Read the full analysis → https://gigaprogym.com/perspectives/economic-case-for-womens-sports-tv-rights