The WNBA’s $250M Expansion Teams: A Market Milestone Below True Value
The WNBA's reported $250 million expansion fees for Cleveland, Detroit, and Philadelphia represent a significant milestone but remain below current market valuations. At 28 years old, the WNBA is achieving higher team valuations than the NBAreached at a similar life stage, despite receiving substantially less media support. This dynamic signals systematic repricing across women's sports and creates investment opportunities in an undervalued growth market.
Read the full analysis → https://gigaprogym.com/perspectives/wnba-milestone-expansion-below-market-value
The economic case for women's sports TV rights: Market correction underway, but significant undervaluation persists
The WNBA's record-breaking 2024 season and new $2.2 billion media rights deal signal a market correction underway, but significant undervaluation persists across women's sports properties. Broadcast rights for women's sports remain priced at roughly one-quarter the rate of comparable men's properties when measured by cost per engaged fan per game day, even as viewership demonstrates sustained audience growth.
Read the full analysis → https://gigaprogym.com/perspectives/economic-case-for-womens-sports-tv-rights
Women’s Sports TV Ad Outcomes: A New Benchmark
Tennis pay parity, an exception that proves the rule: what Women’s Sports can learn from Tennis’ Uneven Gain. Analysis: gender pay parity in sports, and the commercial upside of an institutional approach to pay parity to overcome long standing, persistent structural limits in sports - including the sport leading the way.
New data from EDO's 2025 Women's Sports Outcomes Report confirms that women's sports television advertising now delivers significantly higher consumer engagement than primetime programming. Ad effectiveness during women's sports broadcasts reached 40% above the primetime average, supported by a 131% increase in viewership and a 56% year-over-year improvement in ad-driven consumer behavior. Read the full analysis → https://gigaprogym.com/perspectives/womens-sports-tv-ad-outcomes-a-new-benchmark
TENNIS PAY PARITY: AN EXCEPTION THAT PROVES THE RULE
Tennis pay parity, an exception that proves the rule: what Women’s Sports can learn from Tennis’ Uneven Gain. Analysis: gender pay parity in sports, and the commercial upside of an institutional approach to pay parity to overcome long standing, persistent structural limits in sports - including the sport leading the way.
Tennis leads pay equity with equal Grand Slam prize money since 2007, but tour-level gaps and sponsorship imbalances persist. Our analysis shows where parity works, where gaps remain, and what other sports can copy. Read the full analysis → https://gigaprogym.com/perspectives/tennis-pay-parity-gap-analysis