GIGA Perspectives, Business of Women's Sports, Sports Marketing, Advertising analytics, Media Planning, Women's Sports, TV advertising ROI Maura Fox GIGA Perspectives, Business of Women's Sports, Sports Marketing, Advertising analytics, Media Planning, Women's Sports, TV advertising ROI Maura Fox

Women’s Sports TV Ad Outcomes: A New Benchmark

New data from EDO's 2025 Women's Sports Outcomes Report confirms that women's sports television advertising now delivers significantly higher consumer engagement than primetime programming. Ad effectiveness during women's sports broadcasts reached 40% above the primetime average, supported by a 131% increase in viewership and a 56% year-over-year improvement in ad-driven consumer behavior. Read the full analysis → https://gigaprogym.com/perspectives/womens-sports-tv-ad-outcomes-a-new-benchmark

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GIGA Perspectives, Business of Women's Sports, Media Rights, Sports Broadcast Revenue, TV Rights Valuation, Pro Sports Leagues, TV Sports Media Analysis Maura Fox GIGA Perspectives, Business of Women's Sports, Media Rights, Sports Broadcast Revenue, TV Rights Valuation, Pro Sports Leagues, TV Sports Media Analysis Maura Fox

The economic case for women's sports TV rights: Market correction underway, but significant undervaluation persists

The WNBA's record-breaking 2024 season and new $2.2 billion media rights deal signal a market correction underway, but significant undervaluation persists across women's sports properties. Broadcast rights for women's sports remain priced at roughly one-quarter the rate of comparable men's properties when measured by cost per engaged fan per game day, even as viewership demonstrates sustained audience growth.

Read the full analysis → https://gigaprogym.com/perspectives/economic-case-for-womens-sports-tv-rights

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