The economic case for women's sports TV rights: Market correction underway, but significant undervaluation persists

The WNBA's record-breaking 2024 season and new $2.2 billion media rights deal signal a market correction underway, but significant undervaluation persists across women's sports properties. Broadcast rights for women's sports remain priced at roughly one-quarter the rate of comparable men's properties when measured by cost per engaged fan per game day, even as viewership demonstrates sustained audience growth.

Read the full analysis → https://gigaprogym.com/perspectives/economic-case-for-womens-sports-tv-rights